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Kamala IS Brat

  • Writer: Paty Sesma
    Paty Sesma
  • Jul 26, 2024
  • 3 min read
Explore the viral "Kamala IS brat" trend and its cultural impact among Gen Z. Plus, see how Latino communities show their support with a similar creative twist on one of Selena’s classic hits.

Green background with the word "brat" in the center inblack
brat by Charli xcx


If you’ve been anywhere near social media lately, you’ve probably encountered the latest viral sensation: the "Kamala IS Brat" trend. This quirky, bold, and somewhat controversial hashtag has taken over platforms like TikTok and X, sparking a whirlwind of reactions from amusement to outrage. But what’s behind this trend, and why has it captured the internet’s imagination? Let’s dive in and decode the phenomenon.



Origins of the Trend


The "Kamala IS Brat" trend emerged in a whirlwind of social media buzz following President Joe Biden's announcement that he would not seek re-election and would instead endorse Kamala Harris as his successor. Charli XCX fueled the trend by declaring her enthusiastic support with a tweet that boldly stated, “kamala IS brat.” This proclamation quickly ignited a flurry of memes and inspired a range of merchandise, including t-shirts featuring Harris’ name in the distinctive style of the iconic “Brat” album cover. The trend’s momentum was further amplified by the Vice President’s official rapid response account on X, @kamalahq, which adopted a “Brat” style banner, signaling a playful yet powerful embrace of the viral phenomenon.


Screenshot of a tweet
"Kamala IS brat" tweet on Charli xcx"s X


One of the reasons this trend has gained so much traction is the creative and humorous content it has inspired. TikTok, with its short-form, highly visual format, has been the perfect platform for users to share skits, dances, and lip-syncs under the "Kamala IS Brat" theme. These videos often feature exaggerated impressions of Harris, complete with her signature laugh and distinctive fashion choices. The creativity knows no bounds, with users employing everything from clever voiceovers to elaborate costume changes to get their point across.





The Role of Influencers


Influencers have played a significant role in amplifying the "Kamala IS Brat" trend. Prominent TikTokers and social media personalities have jumped on the bandwagon, creating content that ranges from lighthearted jokes to more pointed political statements. Their large followings ensure that the trend continues to gain momentum, reaching wider audiences and sparking even more participation.


As with any viral trend, "Kamala IS Brat" has not been without its share of backlash. Some critics argue that the trend is disrespectful and undermines the significance of Harris’s achievements. Others believe it perpetuates stereotypes and detracts from serious political discourse. On the flip side, supporters argue that it’s a form of modern-day satire and a way for people to engage with politics in a relatable and entertaining manner.


This duality makes the trend a fascinating case study in modern meme culture, where satire and social commentary often blend seamlessly. It highlights how memes can serve as both a tool for political expression and a way to engage younger audiences in political discourse.



More Than Just a Meme


The "Kamala IS Brat" trend is a testament to the power of social media to shape political narratives and influence public perception. It’s a perfect example of how humor, satire, and digital creativity can intersect to create something that resonates widely, for better or worse.


Whether you love it or hate it, there’s no denying that the "Kamala IS Brat" trend has made a significant impact. It’s a reminder that in today’s digital age, political figures and movements are often shaped as much by viral trends and memes as they are by traditional media coverage. So next time you see that hashtag pop up, take a moment to appreciate the layers of meaning, humor, and commentary it represents.





Bonus: A Cultural Twist with "Kamala Flor"


In a delightful cultural twist, the "Kamala IS Brat" trend has inspired a playful homage to Selena's iconic song "Como La Flor," now humorously reimagined as "Kamala Flor." This clever play on words reflects the enthusiasm and support from Latino communities, who have embraced Harris’s trailblazing role with a sense of pride and camaraderie. By aligning the Vice President’s name with the beloved ballad, supporters are not only celebrating her achievements but also linking her to a cherished piece of Latinx musical heritage. The remix of "Como La Flor" into "Kamala Flor" symbolizes a vibrant and heartfelt show of solidarity, blending pop culture with political support in a way that resonates deeply with fans and highlights the cross-cultural impact of Harris’s presence on the national stage.


Kamala Harris surrounded by purple flowers
Photo by Latino Victory @latinovictoryus at X

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